The Lunar Solar Group Raises $6m Series A To Expand Suite Of Proprietary Technology Tools

October 1, 2024 — We’re thrilled to announce that Lunar has raised $6m from our venture partners and angel investors to continue to redefine digital marketing with new commerce enablement and martech projects. The funding will be used to build proprietary technology solutions for Lunar’s service groups focused on digital to retail media buying and AI applications.

Prior to this investment Lunar has successfully incubated a handful of technology companies like Stay AI, a next generation subscription management platform, and KnoCommerce, a post-purchase survey attribution tool. With $30m+ deployed into market-disrupting solutions to-date, the next chapter of Lunar’s innovation will focus on seamlessly blending technology and service.

Specifically, the raise will support Lunar’s development of “Mission Control,” an in-house data suite designed to address challenges with identification, media modeling, forecasting, and consumer insights. Capital has also been allocated to “Loyalty Landers,” a landing page and funnel testing platform that has been used to run thousands of CRO tests for Lunar’s clients already in 2024. Lastly the Lunar team will continue to invest in new solutions that help bridge the gap between digital marketing and brick and mortar retail.