Email Marketing Manager

Email Marketing Manager

Bethlehem, PA

Start Date:

We are looking for an experienced individual to serve as our full-time Email Marketing Manager. In this role, you will own strategy and execution for subscriber acquisition, retention, and re-engagement through email campaigns.

As our Email Marketing Manager, you will:

  • Oversee and manage all email marketing campaigns from beginning to end, including strategy planning, set-up, targeting, audience segmentation, testing, execution, optimization, and reporting.
  • Collaborate with the in-house design team to manage and optimize the design concepts, layout, functionality and content of all client email communications.
  • Analyze data and provide actionable recommendations to deliver continuous improvements to client email campaigns.
  • Identify, test and implement new strategies to improve click through, open and conversion rates.
  • Drive and manage A/B testing campaigns.
  • Report regularly to the leadership team on campaign performance and established KPIs.
  • Build and optimize email funnels to drive new subscriber acquisition and subscriber re-engagement.
  • Write copy and manage the work of internal copywriters.

Preferred Qualifications:

  • 2 – 5 years of experience strategizing, managing, and executing email marketing, including email automation and audience segmentation.
  • Experience with email service platforms.
  • Excellent project management, time management, communication, interpersonal and problem-solving skills.
  • High attention to detail, well organized and able to manage multiple projects simultaneously while maintaining a positive attitude.
  • Proficiency in Microsoft Office and the ability to quickly grasp new technology concepts.

Important Things to Know About Working Together:

  • Lunar/Solar offers a competitive salary and benefits.
  • You will be part of an amazing team of talented and dedicated individuals.
  • Like everyone, you will have direct access to the management team and your voice will impact the direction of our company.

Job Type: Full-time

Experience: 3 years of marketing

Education: Bachelor’s

Location: Bethlehem, PA