Lunar Acquires MuteSix: An Update from Lunar’s Founder
I’m thrilled to announce Lunar’s successful acquisition of MuteSix from Dentsu, effective October 1, 2024.
This marks a significant milestone in both Lunar’s and MuteSix’s journeys and promises to unlock new synergies, expanded capabilities, and accelerated strategy and technology innovation.
When I first started Lunar in late 2017, MuteSix was the gold standard in direct response performance media buying. Their team’s talent, case studies, client roster, etc., served as a benchmark that I hoped Lunar could someday achieve. It’s exciting to now have the opportunity to usher MuteSix into its next chapter.
If you’re new to Lunar, we’re a growth consultancy, technology studio, and full-service digital marketing agency. Over the last six years, I’m really proud of our team for…
- Foreseeing iOS 14 attribution issues, building KnoCommerce, and pioneering the use of “always on” consumer insight surveying for media buying and “how did you hear about us” surveys for attribution.
- Watching CPG in-store demos disappear during COVID-19 and incubating Aisle to drive in-store trial and velocity through the register with 1:1 attribution.
- Seeing CACs rise and a need for better LTV, we built Stay AI and completely reinvented the subscription space via dozens of new-to-market features.
- Building best-in-class ecommerce and digital marketing programs for hundreds of high-growth brands over the years like Olipop, Chomps, Vita Coco, enewton, and RYZE.
At Lunar, we give our partners an edge over the competition by not just leveraging the best technology and newest strategies but by pushing the industry forward. Our tools and strategies are leveraged by 5,000+ brands and hundreds of agency and technology partners.
A couple of months ago we raised a Series A from our venture partners, which is probably perceived as an unusual move for an agency. The next chapter for Lunar is focused on marrying our expertise in technology innovation and services via nearly a dozen new technology solutions being built exclusively for our partners.
I’m thrilled to combine MuteSix’s media and creative expertise with Lunar’s proprietary technologies, CRO, and web services to enhance both groups’ full-funnel capabilities. MuteSix’s team brings significant production capabilities, TikTok expertise, and depth of programmatic expertise that will undoubtedly benefit Lunar’s current partners.
The combined expertise of both teams will enable the delivery of more integrated and effective solutions, addressing complex business challenges with a holistic approach. Clients can look forward to enhanced strategic insights, innovative solutions, and a seamless experience across the full spectrum of services. Lunar Solar Group and MuteSix are united in their goal of driving transformative results and supporting their clients in navigating the ever-evolving digital landscape.
If you’re a MuteSix client, team member, or partner, we’re excited to welcome you to the Lunar ecosystem and look forward to helping you achieve your goals and Grow Beyond.
– Pierson Krass, Founder & CEO of Lunar Solar Group
About MuteSix:
Founded in 2013 by Steve Weiss and Daniel Rutberg, MuteSix is one of the pioneers of performance marketing for direct-to-consumer ecommerce. MuteSix has an unparalleled track record in direct response advertising having driven billions of dollars in trackable ecommerce revenue for brands like Therabody, Theory, Farmacy Beauty, and Ring. With hundreds of alumni now shaping the ecommerce and performance marketing landscape, MuteSix’s has had and will continue to have an undisputable impact on the ecosystem.
About Lunar:
Lunar is a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, dedicated to driving transformational growth for bold, disruptive brands. Lunar’s team breaks through growth barriers by combining proprietary technology, innovative strategies, and seamless channel execution. From helping startups find product-market fit to reigniting legacy brands growth through digital transformation, Lunar partners with businesses at every stage of growth.