Lunar Solar Group Expands CPG Performance Marketing Capabilities With The Acquisition of Sharma Brands
New York, NY (October 16, 2025) – We’re thrilled to announce Lunar Solar Group’s successful acquisition and integration of Sharma Brands, effective October 1, 2025. This marks a significant milestone in both Lunar Solar Group’s and Sharma Brands’ journeys, unlocking new synergies and further accelerating Lunar’s strategic growth and technology innovation.
The Sharma Brands team is now part of Lunar Solar Group, and Nik Sharma, Sharma Brands’ Founder & CEO, has joined Lunar Solar Group as Chief Growth Officer, based in our New York City office. By joining forces, Sharma Brands’ clients gain access to Lunar’s full-scale media infrastructure, cutting-edge technology, and proprietary tools—unlocking new levels of capability, growth, and innovation.
“I’m thrilled to join Lunar Solar Group for Sharma Brands’ next chapter. Lunar’s track record of innovation and technological-focus as an agency is second to none, and together we can deliver something truly transformative for the brands we serve. This partnership expands the capabilities available to Sharma Brands clients while creating even more value through Lunar’s proprietary tools, technology, and media infrastructure.”
For Lunar, this acquisition comes exactly one year after the purchase of MuteSix from Dentsu in 2024, marking Lunar Solar Group’s fifth acquisition in the past 12 months. The transaction follows three software acquisitions completed in 2025, which will continue to be unveiled and brought to market throughout Q4. These strategic moves reflect Lunar’s continued commitment to propelling the industry forward by blending high impact service groups with proprietary technology.
If you’re a brand interested in how this new alliance can supercharge your growth, we invite you to schedule a call through the Lunar Solar Group website and learn how our combined teams and tools can drive growth for your brand.
“Sharma Brands has consistently set a high creative bar with its attention to detail, conversion-focused approach, and high-quality design output. We’ve admired their work for years and are excited to integrate their creative strengths across Lunar’s technology, media, creative, CRM, and strategy divisions. By combining Sharma Brands’ deep Shopify and creative expertise with Lunar’s proprietary technology and performance media infrastructure, we’ll continue to deliver industry leading integrated solutions.”
About Sharma Brands: Founded in January 2019 by Nik Sharma, Sharma Brands is a leading direct-to-consumer growth and marketing consultancy that helps launch, operate, and scale consumer brands in the digital landscape. Renowned for its attention to creative detail and conversion-driven approach, Sharma Brands has launched and scaled brands such as SET Active, David Protein, Feastables, and Parachute Home, among others. The agency’s expertise spans Shopify development, creative strategy, performance marketing, and customer retention – all focused on driving measurable results for category-leading consumer brands.
About Lunar Solar Group: Lunar is a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, dedicated to driving transformational growth for bold, disruptive brands. Lunar’s team breaks through growth barriers by combining proprietary technology, innovative strategies, and seamless channel execution. From helping startups find product-market fit to reigniting legacy brands growth through digital transformation, Lunar partners with businesses at every stage of growth and helps them grow beyond.
See how we can help you grow beyond. Send us a message here ➔
