Lunar breaks down barriers at the intersection of technology innovation and marketing expertise.

Pierson is a serial entrepreneur and digital marketing expert – over the past ten years, he’s worked with more than 100 brands, including Krass & Co., which he founded and scaled to $1M annually while a full-time student. He has overseen the deployment of over $100M in advertising spend across 20 advertising platforms and in 2019 was recognized on Forbes 30 Under 30 list for his exceptional DTC work in the Food & Beverage space.

Nik is the Founder of Sharma Brands, a strategic initiatives firm working with a wide range of brands to help grow and scale revenue across digital platforms. Nik is one of AdWeek’s Young & Influential, Forbes 30 under 30, Business Insider’s up and coming Investors to Watch, and an investor and advisor to some of the fastest-growing brands in commerce.

Haley has enjoyed over a decade of being an integrated digital marketer across B2C and B2B businesses on both the agency and brand side. She is passionate about partnering closely with clients to solve business challenges and using her experience in holistic media strategy to drive tangible business growth. She has executed full-funnel campaigns across a number of verticals including beauty, auto, fitness, CPG, retail, health and wellness – often surpassing campaign goals. At Lunar Solar, Haley leads the Client Strategy team to ensure we’re working as an extension of our client teams and driving strategic alignment of our cross-functional teams. Our success is your success, and she is excited to work closely with client partners to grow together.

Taylor is a seasoned technology leader with over a decade of experience in software engineering, product development, and startup leadership. A multi-time founder with a successful exit, he excels at building and scaling high-performing technical teams through critical growth stages. His strategic leadership consistently delivers market-ready solutions that drive business outcomes. Taylor’s expertise in AI and emerging technologies fuels his passion for redefining industry standards. As a visionary CTO, he emphasizes practical innovation, leveraging AI to solve complex problems and create scalable solutions. Committed to continuous learning and collaboration, he fosters future innovation.

Josh began his career at BlackRock on the firm’s private equity investment team. Josh received an MBA at UVA’s Darden School of Business, where he was selected as a Batten Scholar, and a B.A. from Middlebury College. Prior to Lunar Solar Group, Josh was an investor at Sonoma Brands Capital in where he focused on growth equity investments in the consumer packaged goods industry and worked closely with portfolio company management teams.  Josh lives in Charlottesville, VA and enjoys any activity that gets him outside with his wife Ali and black lab, Nelly.

Trevor has spent 20 years in brand strategy and visual communication, leading brand identity and strategy projects across apparel, food + beverage, and outdoor industries. Notably, he played a key role in Cotopaxi’s early brand development and launch. He has helped build numerous brands — shaping positioning, creative direction, and go-to-market strategies. At Lunar, he’s developed data-driven creative processes that leverage proprietary tech to analyze trends, refine brand storytelling, and drive high-impact content for photo and video production.

Brittany Martin is a strategic operations leader and Chief of Staff with an MBA in Operations and nearly a decade of experience driving efficiency, growth, and cross-functional collaboration across digital agencies. She brings a background in project management and organizational design to help teams operate at their highest level — ensuring that strategy turns into seamless execution across departments.

As a co-founder of Lunar Solar Group, Keith Martin has played a pivotal role in building the agency into a leader in bleeding edge digital marketing services. With a background in engineering and a deep understanding of e-commerce growth strategies, he now focuses on partnerships and business development, helping brands scale through strategic collaborations and data-driven marketing tactics. Keith’s expertise spans paid media, lifecycle marketing, and omni-channel strategy, making him a trusted advisor to brands looking to maximize performance and efficiency.

Hannah crafts holistic strategies tailored to each client’s goals, leading paid search for brands like Curology, Cuisinart, and Victoria Beckham Beauty. She expertly manages budgets of all sizes with a deep understanding of growth and the consumer journey. Starting in influencer marketing before influencers existed, she worked on blogger outreach for Rachael Ray’s Nutrish Just 6 and brand events for Dove Chocolate. She later managed OOH efforts for Dignity Health before pivoting to Paid Search, where she blends psychology with strategy. Now at Lunar, she applies her expertise to navigate the evolving world of paid media.

A retail media leader with more than a decade of experience across e-commerce, analytics, and growth strategy, she currently serves as Head of Retail Media at Lunar Solar Group. Previously VP of Retail Media at Limitless, she brings deep expertise in full-funnel marketplace strategy, sponsored media, DSP, forecasting, and data-driven commerce.

Jeff Shapiro is a digital marketer with 15 years of experience who’s done it all—from scaling e-commerce brands to seven figures to launching ad campaigns for everything from toilet fresheners to high-end hair extensions (yes, really). He’s built and exited multiple online businesses, giving him a firsthand understanding of what it takes to grow and sustain a brand in today’s ever-changing digital landscape. Jeff specializes in paid social (Meta, Instagram, TikTok), AI-driven marketing solutions, and creative strategy, helping brands cut through the noise and actually make money. Whether it’s figuring out how to make coconut water look sexy, selling rings to outdoor enthusiasts, or forecasting Q4 revenue for a candle brand, he’s all about turning insights into action.

A seasoned media strategist and agency leader, she currently serves as VP of Media Strategy at Lunar Solar Group. With more than six years of experience across Wpromote, TDA Boulder, and Crispin Porter + Bogusky, she brings deep expertise in paid media strategy, budgeting, forecasting, team leadership, and client growth.

A seasoned technology leader and engineer, he currently serves as CTO, DTR Labs at Lunar Solar Group. With nearly two decades of experience spanning software engineering, infrastructure, automation, and technical leadership, he has built and led scalable platforms, development teams, CI/CD systems, and technology operations across startups and growth-stage companies.