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Published September 24, 2024

The Lunar Solar Group Raises $6m Series A To Expand Suite Of Proprietary Technology Tools

October 1, 2024 — We’re thrilled to announce that Lunar has raised $6m from our venture partners and angel investors to continue to redefine digital marketing with new commerce enablement and martech projects. The funding will be used to build proprietary technology solutions for Lunar’s service groups focused on digital to retail media buying and AI applications.

Prior to this investment Lunar has successfully incubated a handful of technology companies like Stay AI, a next generation subscription management platform, and KnoCommerce, a post-purchase survey attribution tool. With $30m+ deployed into market-disrupting solutions to-date, the next chapter of Lunar’s innovation will focus on seamlessly blending technology and service.

Specifically, the raise will support Lunar’s development of “Mission Control,” an in-house data suite designed to address challenges with identification, media modeling, forecasting, and consumer insights. Capital has also been allocated to “Loyalty Landers,” a landing page and funnel testing platform that has been used to run thousands of CRO tests for Lunar’s clients already in 2024. Lastly the Lunar team will continue to invest in new solutions that help bridge the gap between digital marketing and brick and mortar retail.

“We’re thrilled to continue to work with fantastic capital partners on the next evolution of Lunar. Looking into the future of marketing services it’s clear that technology innovation will continue to keep our teams ahead of the industry and provide an edge for our clients in a highly competitive market.”

– Pierson Krass, Founder & CEO of Lunar Solar Group

Loyalty Landers / Available To Lunar Clients

A no-code landing page and experience builder allows our teams to deploy new funnels in less than five minutes. Rapid testing and personalized post-click experiences for every ad and email.

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Mission Control / Available To Lunar Clients

Lunar’s internal data platform provides toolsets for identification and attribution, channel performance, financial forecasting, and more for our paid media clients.

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Stay AI / Launched 2022

We reinvented how subscription programs are built and optimized. Manage subscription programs like performance channels with dozens of unique new-to-market feature sets.

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KnoCommerce / Launched 2021 (Exited)

Seeing iOS 14 on the horizon Lunar developed the premier post purchase surveying app for Shopify and pioneered using HDYHAU survey data for attribution.

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