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How Lemon Perfect Squeezes Out the Competition with a Holiday of Their Own

We worked with Lemon Perfect to devise a creative promotional strategy that broke internal records and kept the brand at the heart of the campaign.

Results

The Challenge

Popular promotional periods such as Black Friday, Cyber Monday, and major national holidays create heightened competition among merchants for consumers’ attention. In such a saturated environment, marketing even your most aggressive markdowns of the year may still yield lackluster results.

Goals

· Build a brand story and increase brand loyalty

· Capitalize on an opportunity to highlight a central value proposition

· Avoid holiday inbox competition

· Achieve revenue goals comparable to BFCM sales

The Strategy/Process

1. Find the perfect holiday

What better holiday for a Lemon Perfect super sale than National Lemon Day? It falls on August 29th, meaning no distractions or competition related to common sale periods.

2. Create a style guide that differs from normal creative

For the 2022 email campaigns, we created a cohesive design theme to solidify the brand moment and generate excitement.

· New aesthetic

· Leaning into Gen Z messaging

· Clean images and design

3. Deploy a robust campaign strategy

The sale strategy involved an aggressive cadence of 3 emails and 3 SMS over 6 days, mimicking the send volume and general hype that most brands save for periods such as BFCM. Revenue was further boosted by a post-sale recap campaign which drove sales even after the offer was no longer available to customers.