

How Lemon Perfect Squeezes Out the Competition with a Holiday of Their Own
We worked with Lemon Perfect to devise a creative promotional strategy that broke internal records and kept the brand at the heart of the campaign.
Results
Increase in Revenue from Average Promotion
Open Rate
Industry Average: 37%
Click Rate
Industry Average: 1.1%
Placed Order Rate
Industry Average: 0.22%
The Challenge
Popular promotional periods such as Black Friday, Cyber Monday, and major national holidays create heightened competition among merchants for consumers’ attention. In such a saturated environment, marketing even your most aggressive markdowns of the year may still yield lackluster results.
Goals
· Build a brand story and increase brand loyalty
· Capitalize on an opportunity to highlight a central value proposition
· Avoid holiday inbox competition
· Achieve revenue goals comparable to BFCM sales
The Strategy/Process
1. Find the perfect holiday
What better holiday for a Lemon Perfect super sale than National Lemon Day? It falls on August 29th, meaning no distractions or competition related to common sale periods.
2. Create a style guide that differs from normal creative
For the 2022 email campaigns, we created a cohesive design theme to solidify the brand moment and generate excitement.
· New aesthetic
· Leaning into Gen Z messaging
· Clean images and design

3. Deploy a robust campaign strategy
The sale strategy involved an aggressive cadence of 3 emails and 3 SMS over 6 days, mimicking the send volume and general hype that most brands save for periods such as BFCM. Revenue was further boosted by a post-sale recap campaign which drove sales even after the offer was no longer available to customers.