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276% Increase in Meta-Attributed Revenue (Jan–Sep 2025 YoY)
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51%
Increase in ROAS & CTR after LSG takeover (Dec 2024)
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39% Decrease in Cost Per Click (CPC) while scaling Meta spend +149%
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25%
Average Monthly Net Revenue Growth (Post-June 2025) after LSG takeover
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15–25%
Consistent Monthly Over-Performance vs Target (June – September 2025)
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Spend Held Flat
Revenue gains achieved without increased media spend, signaling improved marketing efficiency
17% Decrease in Cost Per Acquisition (CPA) in 2025, despite a record-challenging year across the vertical
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3.4x
Growth in Total Revenue (2021–2024) while maintaining ROAS efficiency
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312%
Increase in New Customers (2021–2024) through optimized acquisition flows
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2.8x
Increase in Returning Customers (2021–2024) driven by lifecycle and retention
“When it comes to email and SMS, the CRM team at Lunar Solar Group guides our team – both strategically and creatively. They make it easy to establish and grow deep relationships with our customers. As a business that is scaling quickly, having trusted partners like LSG to help get us there is so important.”
Taylor S. Sr. Director of Ecommerce
“We tapped Lunar Solar Group to help us launch our first ecommerce website and then build our ecommerce program. Since then we haven’t looked back and we’ve been fortunate to count Lunar Solar as a partner. Every time we talk to the team there is something new for us to sink our teeth into – unique platform strategies, new tech, and even product ideas.”
Brittany H. Director, Growth Marketing
Month over Month Budget Increase: +250% while sustaining efficiencies
169% Increase in CTR YoY while driving a 46% lift in new-to-brand customers, all achieved without increasing spend.