Aura Bora came to us during a period of explosive growth, driven by consumer demand for healthier alternatives to traditional soft drinks—and fresh off their Shark Tank debut. They needed a digital experience that could keep pace. We led creative direction, conversion optimization, and the full redesign and development of their Shopify Plus site, including a custom subscription program. The result: a high-performing, scalable platform built to maximize growth across DTC and paid social.

Areas of focus:
Creative Direction, CRO, Subscription, Website Design & Development

We partnered with A Dozen Cousins to build a vibrant digital platform that brings their culturally inspired food to life online. Rooted in Brooklyn with flavors from the American South, Latin America, and the Caribbean, the brand needed a site that could fully unlock the power of paid social. We led creative direction, built social proof landing pages, and redesigned their Shopify Plus site to be conversion-focused, performance-optimized, and built for scale.

Areas of focus:
Creative Direction, Optimization, Social Proof Landing Pages, Website Design & Development, Content Creation

We partnered with Amp Human to develop a high-performing digital experience built for growth. Our work spanned creative direction, full-site design and development, and performance optimization—culminating in a conversion-focused Shopify Plus site engineered to better support paid social, drive user trust through targeted social proof pages, and scale seamlessly with the brand’s evolving ambitions.

Areas of focus:
Creative Direction, Optimization, Social Proof LPs, Website Design & Development

Following Truff’s rebrand, we were brought in to translate their bold new identity into key moments of the shopping experience. We led creative direction across navigation, collection pages, and a modernized customer portal, while implementing A/B testing and optimization to improve conversion. We also built a streamlined subscription setup, helping Truff drive stronger retention and a more intuitive path to purchase.

Areas of focus:
Creative Direction, Optimization, Website Design & Development, Subscription

A Pup Above was experiencing below-average add-to-cart rates on their PDPs. Visitors were efficiently journeying through the website funnel, but would leave upon reaching the PDP and seeing the price. To combat this, we wanted to educate visitors on the price per serving (among other CRO enhancements).

Areas of focus:
Creative Direction, Optimization, Subscription, Website Design & Development, Wireframes

The Curie team needed a landing page that they could efficiently drive paid traffic to. We wanted an experience that would quickly educate visitors on the idea of Curie, educate them on why they need it in their life, and quickly drive to a first purchase. Our solution – a listicle.

Areas of focus:
Creative Direction, Optimization, Subscription, Website Design & Development, Wireframes

In 2020, as COVID-19 disrupted retail channels, Vita Coco—long dependent on in-store sales—needed to quickly pivot to a direct-to-consumer model ahead of its IPO. They partnered with us to lead the transformation. Using Shopify Plus, we provided creative direction, a full site redesign, development, and DTC optimization. Our work supported their successful IPO at $15 per share, valuing the company at roughly $833M, and the site structure we built remains in use five years later.

Areas of focus:
Creative Direction, Optimization, Subscription, Website Design & Development

Mad Rabbit needed a way to increase AOV and Conversion. A bundle builder was leveraged to allow visitors to build and subscribe to the perfect bundle. Additionally, to improve shopability, a Quick add feature was added to the menu, increasing website conversion, and AOV.

Areas of focus:
Creative Direction, Optimization, Content Production, Website Design & Development

Our partnership with Stur was all about revolutionizing hydration. With a comprehensive bundle builder and a web overhaul, our primary focus was on providing users with a personalized and unique shopping experience.

Areas of focus:
Creative Direction, Optimization, Wireframes, Website Design & Development, Subscription

Vita Coco was struggling with DTC marketing efficiency— visitors either weren’t converting or were converting at such a low AOV that running paid traffic was unprofitable. To combat this, we created a landing page that features a high-AOV bundle, which included a fun gift with purchase to incentivize visitors to convert online instead of in-store.

Areas of focus:
Creative Direction, Optimization, Wireframes, Website Design & Development, Subscription