Published 04 / 23 / 2025
Curie: Leveraging landing pages to convert unique audiences
Project Overview
The Curie team needed a landing page that they could efficiently drive paid traffic to. We wanted an experience that would quickly educate visitors on the idea of Curie, educate them on why they need it in their life, and quickly drive to a first purchase. Our solution – a listicle.
Areas of focus:
Creative Direction, Optimization, Subscription, Website Design & Development, Wireframes
Making the choice to convert easy for new visitors
Landing pages should be clear, concise, and contain a compelling offer. Listicles are very straight forward, listing out the reasons to try the product in an easy, numerical list. We want to make it so clear to the visitor why they need the product, that an offer at the end of the listicle is just icing on the cake.
