Published 04 / 23 / 2025
Mad Rabbit: New shopping experiences for a radical tattoo care brand.
Project Overview
Mad Rabbit needed a way to increase AOV and Conversion. A bundle builder was leveraged to allow visitors to build and subscribe to the perfect bundle. Additionally, to improve shopability, a Quick add feature was added to the menu, increasing website conversion, and AOV.
Areas of focus:
Creative Direction, Optimization, Content Production, Website Design & Development
A more shoppable experience
Collections pages have their purpose, but often add an extra step to the conversion funnel that most visitors do not need. Adding a quick add feature to the menu allowed visitors to shop the site and add products to cart on any page of the site. This improved conversion rate among both new and returning customers.
