TRUFF: A spicy user centered shopping flow for a modern sauce brand.
Project Overview
Following Truff’s rebrand, we were brought in to translate their bold new identity into key moments of the shopping experience. We led creative direction across navigation, collection pages, and a modernized customer portal, while implementing A/B testing and optimization to improve conversion. We also built a streamlined subscription setup, helping Truff drive stronger retention and a more intuitive path to purchase.
Areas of focus:
Creative Direction, Optimization, Website Design & Development, Subscription
Navigation, A/B testing, collection page, and customer portal for the modern user.
After the clients re-brand it was our job to translate the new style into a solid shopping experience. We started by designing a UI appealing, and easy to use site. By overhauling the user journey, the client can increase conversions and improve the overall user experience.
