Published 04 / 22 / 2025
Vita Coco: Creating a unique landing page to capitalize on Summer.
Project Overview
Vita Coco was struggling with DTC marketing efficiency— visitors either weren’t converting or were converting at such a low AOV that running paid traffic was unprofitable. To combat this, we created a landing page that features a high-AOV bundle, which included a fun gift with purchase to incentivize visitors to convert online instead of in-store.
Areas of focus:
Creative Direction, Optimization, Wireframes, Website Design & Development, Subscription
Bundle to win!
What’s better than kicking the summer off with 36 cartons of coconut water? Getting a free floatie to enjoy all the coconut water in the pool. Unique, compelling offers tied to a relevant discount will do more to convert a visitor than many other e-commerce initiatives. Bundle and test offers!
