Goal Zero
Energizing Goal Zero’s DTC Strategy: How We Helped Drive a 70% YoY Increase in Q1 Gross Revenue
We’re a globally recognized growth consultancy,
→SEC.005 (CLIENTS)
40.7375 ,
-73.9919
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© LSG
01 /
Reignite DTC growth & reduce CAC: full funnel strategies unifying creative, media, and site optimization
Our cross-functional growth teams of platform experts execute end-to-end ecommerce strategies. In an ever changing and highly competitive ecommerce landscape, profitable growth comes from a unified approach backed by customer insights and rapid testing.
We connect touch points across the marketing mix and sales channels to drive scalable, sustainable, and profitable growth.
02 /
Drive In-Store Trial & Velocity: Digital To Shelf media programs that drive measurable in-store action
Brand building storytelling fused with direct-response performance marketing provides the foundation for action driving retail media programs. Our proprietary technology provides consumer insights and attribution solutions to connect your media budget to results.
Stop wasting money on impressions and start driving trackable changes to first time trial and in-store velocities.
03 /
Increase creative performance & velocity: we’re a data-driven creative powerhouse with full production capabilities
Precise creative execution, guided by a data-driven feedback loop to facilitate rapid creative testing. Through the collaborative efforts of our studio and performance creative teams, we possess the capabilities to proficiently craft an exhaustive range of asset types to fuel your marketing mix.
We produce captivating and diverse campaigns and ad testing programs that effectively amplify a brand.
04 /
Double customer lifetime value: comprehensive brand centric customer lifecycle management and retention programs
Beyond exceptional email and SMS execution, we build fully integrated retention and loyalty solutions that create revenue resilience and drive enterprise value. We’ve crafted unique subscription, membership, rewards, and referral programs for 100+ high growth brands from Olipop to ARMRA.
Drive sustainable and profitable omni-channel growth.
05 /
Restore profitability: turning around distressed ecommerce programs with contribution margin as the guiding KPI
Let our team cut the bloat out of your DTC and ecommerce programs and realign towards profitable and durable growth. We specialize in helping you restructure your DTC P&L by cutting technology costs, consolidating vendors, and bringing back stable pre-COVID financial performance.
→ TECHNOLOGY SOLUTION 001 /
Loyalty Landers /
Developed 2023
Our proprietary no-code landing page and experience builder allows teams to deploy new funnels in less than an hour. Rapid testing and personalized post-click experiences for every ad and email.
→ TECHNOLOGY SOLUTION 002 /
Stay AI /
Developed 2022
Incubated with Lunar, Stay AI reinvented how subscription programs are built and optimized. Manage subscription programs like performance channels with dozens of unique new-to-market features.
→ TECHNOLOGY SOLUTION 003 /
Mission Control /
Developed 2021
Lunar’s proprietary internal data platform provides toolsets for identification and attribution, channel performance, financial forecasting, and always on brand health.
→ TECHNOLOGY SOLUTION 004 /
KnoCommerce /
Developed 2021
Seeing iOS 14 on the horizon, Lunar developed the premier post purchase surveying app for Shopify and pioneered using HDYHAU survey data for attribution.
and full service digital agency.
→ SERVICE DIVISION 001 /
Acquisition strategies tailored by cross-functional growth teams of omni-channel experts. Connecting touch points across your marketing mix and sales channels, we smash growth goals by optimizing for the best financial outcomes online and in-store.
→ SERVICES /
- Full-Funnel Acquisition, DTC & Digital to Shelf
- Turnkey Media Buying (Social, Search…)
- Paid Social (Meta, Influencer, TikTok…)
- Paid Search (Google, YouTube…)
- Performance Creative
- Production (Photo, Video, & UGC)
→ SERVICE DIVISION 002 /
Retention marketing to drive sustainable and profitable omni-channel growth with comprehensive, technology enabled, customer lifecycle management and retention strategies. Bringing together email, SMS, reviews, referral, customized loyalty and rewards programs to build revenue resilience and brand equity.
→ SERVICES /
- Omnichannel Lifecycle & Loyalty Strategy
- Email & SMS Management
- Loyalty & Rewards Programs
- Referral & Ambassador Programs
- Subscription, Club, & Memberships
- Mobile Apps & Push
- Data & Technology Management
→ SERVICE DIVISION 003 /
Website design, development, and optimization. Award winning and efficient — led by data, driven by performance. We make your marketing investments work harder by driving more revenue and action per site visitor.
→ SERVICES /
- Ecommerce Strategy
- UX Wireframing & UI Design
- Development (Shopify, Webflow, WordPress…)
- Conversion Rate & Revenue Optimization
- Landing Page Development & Testing
- Technology Management & App Optimization
- Website Maintenance
We provide ecommerce and digital marketing services that drive transformational growth
→SEC.001 (SOLUTIONS)
40.7375 ,
–73.9919
/
,
© LSG
Launch
Scale
Transformation
We help the bold grow beyond.
→SEC.006 (NEWS AND CASE STUDIES)
40.7375 ,
-73.9919
/
,
© LSG
